Sony today launched its SmartWatch, a timepiece for the wrist that allows users to read text messages, social updates and e-mail, manage calls, and control music. In order for the SmartWatch to deliver its functionality, the device connects to an Android-based handset via Bluetooth.

The SmartWatch might be useful for those who don't want to continuously pull their smartphone out of their pocket, but it certainly won't win a fashion contest. The device's strap is rubber and comes in the user's choice of several colors, including black, white, and blue. However, the black strap comes standard, while the additional colors must be purchased separately. Sitting atop the strap is the watch's touchscreen OLED display measuring 1.3-inches. To alert users to an event or an incoming call, the timepiece vibrates.

Sony announced the SmartWatch at the Consumer Electronics Show in January. The company said at the time that the watch would work with Android phones from Sony, HTC, Motorola, Samsung, and others. Sony says that the handset can run four days on a single charge, and is both dust and splash proof.

This isn't Sony's first foray into the watch business. Back in 2010, the company launched LiveView, another watch that interacted with Android phones. Although it floundered after launch, the device is still for sale on Amazon for $54.99.

Sony's SmartWatch is available now for $149.99 on the company's online marketplace and in its stores. Sony says that it'll "soon" announce availability at other retailers.

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