Android cases? Yeah right
Ask a number of mobile accessory manufacturers why they don't offer gel skins or cases for Android devices and you'll generally hear that there are too many form factors to consider. In fact, whenever I attend trade shows and industry events, I always stop by companies like Otterbox and Body Glove just to see what's new. Unfortunately, I never hear, "Come take a look at all of our Android accessories!" Instead, it's usually more along the lines of, "We're looking at a few things right now but most of our eggs are in the iPhone basket."

I understand that it has to be tough for a gel skin manufacturer or case maker to find moderate success with Android. Sure, there's the occasional top-seller like an Evo 4G or Droid Razr Maxxthat merits serious research and development, but the pace of Android handset development is just too fast.

Imagine, for example, trying to forecast which models will sell well or receive big pushes from their respective carriers? It's not as if you can slide into the market a few months later after you see which models are selling. Why? Because another model is set to replace it just a few months from now.

More like Apple?
With the Galaxy S III announcement, however, Samsung is changing that. And in more ways than one the company has become a little more like its arch-rival Apple. Just consider that the months leading up to the official announcements were riddled with hype and conjecture. I've not seen any Android product pull in as much pre-release interest as this model.

Looking at the landscape as a whole, one gets a sense that Samsung may slow their product cycles a bit to one major device per year. And, while these two might get noticed by Android enthusiasts, it's the accessory support and universal experience that results from such unity that most consumers will appreciate.

Keeping the same design and name for each wireless provider not only makes it easier for case manufacturers, but also it ensures better name recognition for consumers. Thing about it...once Sammy begins advertising the Galaxy S III, consumers will recognize the device no matter whether they're on T-Mobile, AT&T, Sprint, Verizon Wireless, or U.S Cellular. Remember that wasn't the case with previous Galaxy S models where carriers chose different names for the handsets and even different designs.

All in a name
Should Samsung get this right, and I have no reason to suspect otherwise, this may be the first Android release where average consumer types are talking about a particular series. Sure, Verizon had that to a degree with the original Droid but there was still confusion as to what was different about "Droid" and Android.

Going further, this is an entire series and not just one model on one provider. Considering that the Galaxy S III will be available across at least five carriers this summer, consumers won't have to worry about switching carriers or what makes Company X's handset better than Company Y's.

So, yes, I applaud for makign this move. But as excited as I am about today's announcements, I can imagine there is plenty of water cooler chat at places like Speck, Belkin, and Bodyguardz.

Original Post : Located Here